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Since its launch one year ago, Ms Vallata has been thrilled at the response she has received.

“My goal for the first 12 months was always to confirm there was indeed a market for pleasure gifting” she said.

Spoiler alert, there is a market. She has sold out of her most popular product, Dos Amigos, twice this past year, and is set to sell out for a third time any day now.

“My return customer rate is healthy for an e-commerce start-up,” she shared.

“I often find someone will purchase a gift, then when the recipient lets them know how much they love the present and how high-quality it is, the original purchaser will return to buy something for themselves.”

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